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The development of the marketing management concept

Author(s): Jones, Fred M.
Publication Date: Dec. 15, 1971.
Publisher(s): College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Contributor(s): Biodiversity Heritage Library
Collection(s): Biodiversity Heritage Library
Category: Others
Subject(s): Marketing. , Marketing--Management.
Keywords: Marketing. Marketing Management.

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