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The development of the marketing management concept

Auteur(s): Jones, Fred M.
Date de publication: Dec. 15, 1971.
Éditeur(s): College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Contributeur(s): Biodiversity Heritage Library
Collection(s): Biodiversity Heritage Library
Catégorie: Others
Le sujet(s): Marketing. , Marketing--Management.
mots-clés: Marketing. Marketing Management.

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