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Attitudinal effects of advertising : a cognitive-response model

Author(s): Wright, Peter L.
Publication Date: Apr. 14, 1972.
Publisher(s): College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Contributor(s): Biodiversity Heritage Library
Collection(s): Biodiversity Heritage Library
Category: Others
Subject(s): Consumers. , Advertising. , Attitude (Psychology)
Keywords: Consumers. Advertising. Attitude (Psychology)