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Revelance of segmentation for market planning

Author(s): Sheth, Jagdish N.
Publication Date: Apr. 14, 1972.
Publisher(s): College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Contributor(s): Biodiversity Heritage Library
Collection(s): Biodiversity Heritage Library
Category: Others
Subject(s): Marketing--Planning.
Keywords: Marketing Planning.

Other releases from the Author

Statistical learning theory and consumer learning : an experimental investigation

Author(s): Sheth, Jagdish N. , Venkatesan, M.

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