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Statistical learning theory and consumer learning : an experimental investigation

Author(s): Sheth, Jagdish N. - Venkatesan, M.
Publication Date: Mar. 21, 1972.
Publisher(s): College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Contributor(s): Biodiversity Heritage Library
Collection(s): Biodiversity Heritage Library
Category: Others
Subject(s): Marketing. , Consumers.
Keywords: Consumers. Marketing.

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